Knowledge

Until receiving lash extensions from Urban Retreat in Minneapolis a year ago, Kaki Ronning, a health and beauty buyer at e-commerce company Bluestem Brands Inc., struggled constantly with crumbly mascara and...

The natural beauty community should be super thankful That’s Chelsea‘s Chelsea Williams didn’t pin down a graphic design position after college. Graduating at the height of the Great Recession without job offers in her...

Plenty of people have lost their shirts – and shoes, stockings, socks, slacks and much more – emptying money into launching beauty brands that have gone belly up. Beauty Independent doesn’t want that fate for any entrepreneur. We...

Before she could purchase perfumes herself, Wendi Berger would nick her father’s Eau Sauvage from Christian Dior, a fresh citrus men’s cologne deepened by a woody vetiver base. “I wasn’t attracted to super floral girly scents,”...

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders: How do you balance running a beauty brand with your day job?  

There’s nothing more basic and more complex than pricing products. Prices can be the difference between profit and loss, and communicate to consumers a brand’s positioning in the crowded beauty marketplace. Stumble on either the financial or...