Knowledge
4 Ways Bootstrapped Skincare Brand Mara Holds Its Own Against Well-Funded Competitors At Sephora
At Sephora, most brands that shoppers may consider indie—Summer Fridays, Tower 28, Glow Recipe, Kosas and Topicals, for example—have all received millions of dollars in institutional funding. In the beauty industry, many believe it’s virtually impossible to thrive...
Professional Or Personal?: Entrepreneurs On Whether Beauty Treatments Should Go On The Company Card
Some of the most eye-popping nuggets from the lawsuit filed on March 4 by former Thirteen Lune investors Relevance Ventures and Beauty Generations Fund against Thirteen Lune co-founder Nyakio Grieco, new ownership SNR Capital and others...
Indie Beauty Reality Check: How Much It Really Costs To Market A Big Product Launch
After we ran a No Stupid Questions story last year on the costs of launching a beauty product that largely focused on development and production, Jana Bobosikova, co-founder and CEO of KIKI World, suggested we do...
The Beauty Industry’s Tariffs-Fueled Transformation Is Already Starting
If President Donald Trump doesn’t change course, his administration’s sweeping tariff policies could radically transform the American beauty industry dependent on Chinese manufacturing and packaging, with beauty brands shifting suppliers, tweaking formulas and components, and reserving...
“This Is Insane”: Beauty Brands Scramble To Assess Tariff Impacts And Mitigation Strategies
After President Donald Trump announced sweeping tariffs on some 180 countries and additional “reciprocal” tariffs on roughly half of them last week, Melissa Butler, founder of The Lip Bar, took to Instagram to explain...
Amid Beauty’s Languishing Loyalty, Here’s What Brands Are Doing To Keep Notoriously Fickle Customers
Data from NielsenIQ shows that beauty brand loyalty has plummeted 20% in the last two years. As evidence of the lack of loyalty, the market research firm notes 90% of purchases on Amazon, expected to...
