Knowledge
The Beauty Brands Standing Firm On Sustainability Even As They Face Heightened Costs
As beauty brands come under mounting cost pressures due to economic shakiness and tariffs, which President Donald Trump has set at 10% for goods imported to the United States from most countries in the world and 30% on...
The #6MonthsToSephora Playbook: How 4AM Skin Is Preparing For Retail
Sephora likes to get “in the kitchen” with brands, guiding their products, messages, prices and design grounded in its understanding of customers, but rarely does the public catch a glimpse of that process—at least until now. In...
Beauty’s Modern New Intimacy
In 2025, intimate care is everywhere, with no area of the body overlooked. While some bearishness has emerged about sexual wellness after retailers and investors were bullish on it in the 2020s, the...
How Beauty Brands Are Recession-Proofing Their Businesses
In the first quarter, impacted by a surge in imports as businesses sought to get ahead of higher tariffs and a decline in government spending, American gross domestic product contracted. If GDP is down for two consecutive quarters,...
AI Tools Beauty Brands Love For Optimizing Their Businesses
When Beauty Independent asked beauty brand founders in 2023 if they were using artificial intelligence for their businesses, some were all in, while others were more cautious. These...
Product Pricing, Seeding, Affiliate Strategies And Other Tricks Of The Beauty Trade For TikTok Shop Success
In just two years, TikTok Shop has generated $2 billion in beauty sales, but Emily Rhodes, acting head of personal care at TikTok, emphasized during a Beauty Independent In Conversation
