Knowledge
How Can Youthforia Be Saved?
The makeup brand Youthforia is under fire for twice making major inclusivity missteps. First, as influencer Golloria George brought to attention in a TikTok video last year, the initial 15 shades of the brand’s Date Night Skin...
Beauty Insiders Offer Brand Renovation Tips For Gregg Renfrew’s Beautycounter Rebuild
Gregg Renfrew, who launched Beautycounter in 2013, has bought the clean beauty direct seller out of foreclosure and plans to create a new entity with its name and assets. The Carlyle Group, the private equity firm that...
What Convinced Investors To Back True Botanicals, Adwoa Beauty And Subtl
There are ample doses of luck and good timing along with skill in the recipes of any brand with a successful business. The same can be said for a successful fundraise, as the experiences of Julian...
Consumers Think Beauty Products Are Too Expensive. Are They Right?
Beauty consumers lament that beauty products are too expensive despite the consumer price index for cosmetics rising slower than the overall consumer price index in the United States. The cosmetics CPI...
Beauty Investors Say Drunk Elephant’s Exit Playbook Is Dead
The path to beauty brand exits today is paved very differently than it was five years ago when Shiseido snapped up Drunk Elephant for $845 million, an amount equal to over 7X revenues. “People...
Comprehensive Branding Strategies That Break Through Beauty Industry Noise
Having a cohesive creative strategy—from branding to social campaigns and offline events to retail displays—is central to a beauty brand’s success, and it’s grown in importance as the industry becomes increasingly crowded and more expensive to operate in....
