Knowledge

Valued at $4.4 trillion globally and forecast to reach $7 trillion by 2025, according to the Global Wellness Institute, the wellness industry has crawled into seemingly every corner of consumers’ lives, from drinking to doodling. Online wellness...

In a The Zoe Report article published last month, beauty journalist Megan McIntyre pronounced that “slow beauty is this year’s answer to skinimalism.” She writes, “The slow skin care movement eschews instant gratification for an...

Consumers are increasingly well-informed as shoppers. For proof, look no further than the rise of “skintellectuals,” a group of consumers knowledgeable about skincare...

At the beginning of the year, Mara’s eight-product lineup priced from $26 to $120 went live on Sephora‘s website. On March 10, the algae-infused skincare brand is due to arrive at 252 of the retailer’s doors. The in-store offering...

TikTok has the power to catapult a business with a single viral moment. Similar to Facebook and Instagram before it, brands serious about being competitive on social media should have a TikTok plan. To get insights...

It feels like there’s been a zeitgeist reset. After beauty exuberance led to an explosion of TikTok trends and brands connected to celebrities and influencers last year, the mood early this year has soured on what the...