Knowledge
Beauty Brands Refine Paid Social Media Advertising To Maximize Precision And Community Growth
Over the last year or so, we’ve heard from many emerging beauty brands that they’ve turned off or significantly cut back on paid social media advertising. To find out more about paid social media ad strategies,...
Caught In The Crossfire: Where Brands Stand With Thirteen Lune Amid The Inclusive Retailer’s Legal Battle
Beauty journalist and “Gloss Angeles” podcast co-host Kirbie Johnson broke the news last week on her Substack “Ahead of the Kirb” of a lawsuit filed by Thirteen Lune investors Beauty Generations Fund and Relevance...
Here’s How Brands Can Stay Strong As Skincare Category Growth Stalls
In a recent Substack post, Rachel Hirsch, managing partner at Wellness Growth Ventures, wrote, “Skincare is entering a new era where consolidation > endless expansion. With a crowded market drowning in identical products, the skincare world...
Ciele Cosmetics And Remi Cachet On Building Thriving Expert-Led Brands
More than a century ago, Max Factor leveraged his makeup artistry with a brand, and ever since, beauty professionals have been following in his footsteps, although interest in their brands has waxed and waned. These days, professional expertise...
After Dr. Bronner’s Drops B Corp Certification, Brands Take Stock Of Its Value
Last month, Dr. Bronner’s announced it dropped B Corp certification and called on certifying body B Lab, which has granted B Corp status to multinational corporations such as Unilever Australia, Nespresso and Nestle Health Sciences, to...
Should Kids Be Legally Barred From Buying Adult Skincare?
Alex Lee, a member of the California Assembly, has introduced a revised version of a bill that, if passed, would ban the sale of anti-aging skincare products with harsh ingredients to people under the age of...
