Knowledge

Chemistry Professor Leyte Winfield Gives Us The Inside Scoop On Spelman College’s Cosmetic Science Certification
As part of its online education platform eSpelman, Atlanta’s Spelman College, the leading historically Black college for women, has introduced a cosmetic science certification program conceptualized by chemistry and biochemistry professor Leyte Winfield. In a video about the program,...

The Causes Of Morphe And We Are Fluide’s Troubles
The conditions of the market today are very different than the conditions many beauty brands encountered when they started, even pretty young brands. Succeeding in the market now means navigating escalated costs, fluctuating distribution pressures and inflation-weary consumers...

The Long And Short Of YouTube Shorts
With President Joe Biden and federal legislators threatening to ban TikTok from the United States due to concerns its Chinese parent company ByteDance will share user information with the Chinese government and the increasing difficulty...

Design Download: The Process And Price Of Getting Brands To Look Great
Sabrina Yavil, former executive director of global marketing at Clinique and director of strategy and planning at Bumble and bumble, is starting work on creating a new brand. As she kicks off the process, she’s thinking through...

What’s The Lasting Legacy Of TikTok’s “Deinfluencing” Trend?
A few weeks ago, the biggest influencer trend on TikTok was “deinfluencing,” and videos were filled with bad reviews of viral beauty products that creators warned their followers against buying. Products that had been hyped on...

Beauty Brand Founders Shani Darden And Sienna Brown On The Importance Of Mentorship
The mentor-mentee relationship between Sienna Brown, former event planner and founder of the beauty brand Glosshood, and celebrity aesthetician Shani Darden, founder of Shani Darden Skin Care, was jumpstarted by a GIF Brown sent Darden two years ago...