Knowledge
The Brand Strategies And Metrics That Matter Most For Amazon Success
In the beauty industry, views of Amazon have undergone an evolution. Initially, it was perceived as a bargain outlet harmful to branding. Later, it was considered a replenishment-only channel...
Indigenous Brand Founders On How The Beauty Industry Can Better Represent Their Communities And Stories
The beauty industry is working toward becoming more equitable for BIPOC-owned brands through accelerator and grant programs, but there’s still a lot of work to do. And there are nuances when it comes to what efforts are effective...
Inside The Retail-Focused Distribution Strategies Of Lime Crime, Versed And Merit
Tengram Capital Partners-owned Lime Crime, and Merit and Versed exemplify contemporary thinking about omnichannel distribution in the beauty industry with anchor retailers at the core. To learn about how they’re building their businesses at retail...
Beauty Editors Share Their Greenwashing Frustrations And The Sustainable Efforts They’d Like To See From Brands
The topic of sustainability brings up more questions than answers. Should brands really have to be responsible for the planet or is climate change a problem that should be left up to governments? If brands should be involved,...
What The Wander Beauty, Oars + Alps And KraveBeauty Founders Turned Investors Are Looking For From Brands
For many beauty entrepreneurs, the world of venture capital can be daunting. Crafting a compelling, data-driven story that will win over investors doesn’t come naturally to everyone. And as the ecosystem of beauty brands...
Indie Brands Are Making Sexual Wellness More Inclusive For LGBTQIA+ Consumers
Before founding Cake, a sexual wellness brand selling lubricants, condoms and toys, Mitch Orkis had trouble buying lube as a gay man using it for anal sex....
