Knowledge
Jupiter’s Robbie Salter On The Emotional Roller Coaster Of Entrepreneurship
Starting a company is incredibly difficult. Physically and fiscally, sure, but emotionally, look out. And there’s no way around it. It just is. While it’s easy to look at the big OG direct-to-consumer beauty brands (e.g., Harry’s, Glossier,...
College Students Discuss How Social Media Affects Their Mental Health—And How Beauty Brands Can Do Better On It
I joined Instagram in June 2013, when I was just 12 years old, and have been an avid Instagram user for almost nine years. Although internal Facebook research has shown Instagram makes a substantial portion of girls...
TikTok Tips From Beauty Brands That Have Gone Viral On The Platform
When K18 launched its biotechnology-powered hair treatment at the height of the pandemic less than two years ago, interruptions to brick-and-mortar retail gave it no choice but...
Olaplex Is Definitely Not Alone: 10 Beauty Brand Founders And Execs Reflect On Reformulating Products
It’s not often a reformulation makes headlines, but that’s just what happened to Olaplex last week after concerns about the haircare brand’s usage of the fragrance additive butylphenyl methylpropional or lilial in its hit product No. 3 Hair...
Walmart’s Partnership With Space NK: Smart Strategy Or Desperate Move?
Forget blurring the lines in beauty retail. Increasingly, there are no lines. Perhaps Ulta Beauty or Shoppers Drug Mart are to blame for showing mass can live with class, but, whatever the culprit,...
Everything Brands Should Know About Ulta Beauty
Ulta3 Cosmetics and Salon launched in 1990 with five stores around the Chicago suburb Naperville, Ill. Fast forward more than 30 years later and the company now known as Ulta Beauty has become the largest destination...
