Knowledge
What American Consumers’ Beauty Routines Look Like Today
After exuberance following the initial vaccine rollout in the United States, the perilous state of the pandemic in the country today—a Delta-fueled fourth wave has daily coronavirus cases exploding to surpass last summer’s peak average of...
Media Lab Science Brings Clinical Testing Into The Social Media Age
A longtime beauty brand consultant, Ameann DeJohn was frequently frustrated by the difficulties of translating product testing into real-life content that consumers could understand to inform their purchasing behavior. “Video production was done by people that weren’t...
These BIPOC Beauty Brand Founders Are Prioritizing Mental Health For Themselves And Their Team
Before the pandemic hit, Tara Darnley made a New Year’s resolution declaring she wouldn’t allow anything to compromise her peace. “Not work, not family, nothing,” she stresses. Once 2020 rolled around, well, that proved to be difficult. A...
Why Dark Spots Have Led To A Bright Spot In The Beauty Industry
Four years before launching the brand Sachi States of Skin in 2020, founder Farah Bashir began documenting her experiences with hyperpigmentation on Instagram under the handle Beamwonder and quickly amassed an avid following. “The need...
UK Beauty Market Experts Weigh In On Sephora’s Acquisition Of Feelunique
The beauty world has been abuzz over the recent news of Sephora acquiring one of Europe’s largest online beauty retailers, Feelunique. This came weeks after news that Sephora forged a long-term partnership...
A Cosmic Guide To August 2021: Horoscopes For Beauty Entrepreneurs
Leo season begins with a full moon and ends with a full moon as if to return for a fiery encore performance. Many of us are indeed yearning to make the most of the summer’s energy...
