Social Beauty
Beauty Brands’ Influencer Marketing Itinerary Shifts To Wellness Retreats And Events Over Lavish Trips
During a staycation the brand Rael hosted at the Belmond hotel in Santa Barbara from Oct. 28 to 30 coinciding with its launch at Ulta Beauty, 11 influencers, including Amy Chang, Jaci Marie Smith, Aspyn Ovard,...
How Indie Beauty Brands Can Navigate #Blockout2024 Without Getting Blocked
Standing in stark contrast to the devastation in Gaza and even the everyday squeeze American consumers feel on their wallets, the opulence of the star-studded Met Gala last week was met with distaste in...
Salons Had A Slow Holiday Season—And It’s The Talk Of TikTok
The holiday season wasn’t very merry for salon industry, and hairstylists and their clients are taking to TikTok to dish on the reasons why. In a Dec. 21 video on the platform,
E.l.f. Beauty’s “Mean Girls” Product Placement Is Getting Dragged On Social Media. How Could It Have Done Better?
“Mean Girls” viewers are calling out E.l.f. Beauty’s product placement as very un-fetch. Compared to the 2004 blockbuster and subsequent musical it’s based on, the recently released movie musical dials up the brand integration and sprinkles...
Over Three Days In Bermuda, Topicals Changed The Nature Of Influencer Trips
Marking its third birthday, Topicals hosted its first influencer trip last month in Bermuda, where editors, social media-savvy aestheticians, reality stars and influencers were treated to hotel rooms decked out in pillows, robes, water bottles and disposable...
How Emerging Beauty Brands Can Unlock Advertising Potential On Meta And TikTok
Apple’s now infamous iOs 14 update made big headlines when it first rolled out in the spring of 2021. The update, which gave users the ability to block apps from tracking their activity across the internet, had...
