Beauty Brands’ Procurement Problem
Founder Lin Chen started fulfilling orders for skin and body care brand Pink Moon from her one-bedroom New York City apartment in 2020, but a year into the business it was clear she should outsource...
The Professional Nail Brand Quietly Building An Empire
In 2011, David DiLorenzo launched V Beauty Pure with Nail Dust Collector, a tabletop product he ideated with his hairstylist father that (not surprisingly) collects nail dust and masks the smell of nail polish. After Hurricane Sandy...
The Modern Sexual Wellness Movement Is Losing Retailers That Epitomize It
For retailers trying to elevate sexual wellness, sex isn’t selling well enough. So far this year, Las Vegas store Pepper, New York City store Contact Sports and London-based e-tailer Iloh have announced...
Standing Out In The Increasingly Crowded Sun Care And Self-Tanning Categories
Sun care and self-tanning are sizzling as consumers scoop up products for sun protection and a sun-kissed glow without harmful ultraviolet radiation exposure, but crowding in the categories is making it harder for brands to stand...
Ex-Estée Lauder Exec’s New Gen Alpha Brand Gryme Joins The Conversation About The Right Products For Kids’ Skin
At Estée Lauder, where Sabrina Yavil helped direct global marketing and strategy for a decade, identifying gaps in the beauty industry with unsatisfied consumer demand was integral to her job. It was outside of the office,...
