Livestream And Social Commerce Concept Bleu Beauty Launches With Investment From NYX Cosmetics Founder Toni Ko
Orca, a producer of shoppable content for brands the likes of E.l.f. Cosmetics, Estée Lauder, Farmacy and KimChi Chic Beauty, is launching livestream and social commerce beauty e-tailer Bleu Beauty to replicate the interactivity...
Popular Chinese Cosmetics Brand Flower Knows Makes US Retail Debut
Gen Z-favorite Flower Knows, a popular Chinese makeup brand with art- and fairytale-inspired products, has entered retail in the United States via a launch at Urban Outfitters. Headquartered in the city Hangzhou, the brand is using the...
Gen Alpha Brand TBH’s New Design Is Simple Like Its Age-Appropriate Products
TBH, the haircare, skincare and body care brand for tweens and teens from the maker of Fairy Tales Hair Care, is getting a glow-up suited to the Sephora kids era. With input...
9 Beauty Brands Launching At Bluemercury
Bluemercury is leveling up with new brands, an elevated store design and expanded fragrance repertoire to boost its prestige beauty market share. In the fall last year, the Macy’s-owned beauty specialty...
Ada Lip Beauty Transforms Into Fluency Beauty With A Vibrant Rebrand
When another brand laid claim to Ada Lip Beauty’s trademark in 2023, it ended up being a blessing in disguise, according to founder Ada Hsieh, who reveled in the opportunity to revamp her brand. Ada Lip Beauty, which...
