The Secrets To Running A Successful Makeup Brand As Growth In The Category Softens
It takes more than just color to shine in the color cosmetics category today. Modern makeup brands are drilling down on emotion and experience. “At the end of the day, no one needs anything...
How Indie Beauty Brands Can Navigate #Blockout2024 Without Getting Blocked
Standing in stark contrast to the devastation in Gaza and even the everyday squeeze American consumers feel on their wallets, the opulence of the star-studded Met Gala last week was met with distaste in...
The Workshop At Macy’s Participant Manhattan Grey Encourages Consumers To Embrace Gray Hair
Manhattan Grey’s big distribution project of securing placement at the country’s most prominent department stores has begun with a launch on Macy’s’ website. Two popular products from the haircare brand specializing in gray and graying hair—$33.99 Moisture...
Are Certifications Worthwhile?
In a recent Instagram post, Fat and the Moon shared that it’s decided not to become a certified B Corp. The indie brand explained, “While paying to play is a part of business, we’ve...
Citruslabs Survey Finds Consumer Skepticism Of 100% Claims Used To Promote Products
Not all consumers believe 100% of people applying a cream saw their wrinkles vanish, but that’s essentially what many beauty brands are communicating to them. As knowledge about product testing grows, Citruslabs argues...
