How The Business Of Matching Brands And Retailers Is Adjusting To Post-Pandemic Realities
Retail-brand relations are in a state of flux—and so are the companies dedicated to helping orchestrate them. Wholesale marketplaces like Faire and Bulletin that saw their businesses supercharged after the pandemic hit and interactions between brands...
E.l.f. Beauty’s “Mean Girls” Product Placement Is Getting Dragged On Social Media. How Could It Have Done Better?
“Mean Girls” viewers are calling out E.l.f. Beauty’s product placement as very un-fetch. Compared to the 2004 blockbuster and subsequent musical it’s based on, the recently released movie musical dials up the brand integration and sprinkles...
New Brand Jing Botanics Brings An Eastern Flair To Scalp Care
Jing Botanics is bringing an Eastern flair to the hot scalp care category. Launching with a single product, $48 The Revitalizing Hair and Scalp Serum, the new luxury brand combines traditional Chinese medicine with science to merge...
Decoding Amazon Success: A Guide For Beauty Brands In 2024
More than 60% of American consumers’ product searches begin on Amazon, according to market analytics firm Jungle Scout, and more than 310 million active customers worldwide shop on the platform, 80% of them in the United...
L’Oréal-Backed Biotech Startup Debut Showcases Niacinamide Alternative With New Brand Deinde
For its first beauty brand, L’Oréal-backed biotechnology startup Debut is spotlighting its lab-brewed alternative to niacinamide in products formulated to combat the effects of inflammaging or low-grade inflammation that immunologist Claudio Franceschi identified nearly a quarter a...
