
These Investors Are Sticking With The Consumer Sector As Others Leave It
Some venture capital firms have been pivoting away from the consumer sector. In light of that pivot, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 15 investors...

Afro Unicorn’s Children’s Haircare Makes Retail Gains At Walmart, Target And CVS
Afro Unicorn, which has over 500 stockkeeping across more than 25 categories, including toys, apparel and books, is bringing its Magical Tresses children’s haircare collection to Target. The six-product collection contains Never a Knot Detangling Shampoo, 1-2-3...

CurlMix Enters Ulta Beauty And Initiates Crowdfunding Campaign To Support Retail Growth
Shortly after launching in 460 Ulta Beauty stores, CurlMix has initiated a crowdfunding campaign on WeFunder with the goal of raising $5 million to put toward driving product development, retail growth and profitability. Ulta’s courtship of CurlMix...

Unilever Ventures Re-ups Investment In Perelel As The Supplement Brand Closes $6M Series A Round
Perelel’s customers are sticking with it—and so are its investors. The supplement brand designed for women’s different hormonal stages has completed a $6 million series A funding round led by Unilever Ventures, Willow...

Ulta Beauty is Using Myavana’s AI-Powered Analysis To Direct Shoppers To The Best Products For Their Hair
Beauty technology company Myavana has raised $1.5 million from BrainTrust Fund and Prisma Ventures, the digital innovation fund from Ulta Beauty. In addition to providing capital to the company, the beauty...