New Online Marketplace Rythm Aims To Be The Credo Of Sexual Wellness
New e-commerce destination Rythm is out to become Credo for sexual wellness, according to its founder Alysha Malik, who previously guided product development at sexual wellness brand Dame. Rythm takes an...
Emerging Fragrance Brand FOOPE Targets Gen Z With Chaotic Creativity
Femi Oloruntoba practically has a gen Z focus group at his disposal made up of people related to him. The FOOPE founder, a fragrance fanatic who’s collected as many as 2,000 perfumes, has 12 nieces and nephews...
As Luxury Fashion And Beauty E-Commerce Reconstitutes, Newby Hands Tells Us How Net-A-Porter Stays Close To Beauty Shoppers
Well before Moda Operandi jumped into beauty in January, and Farfetch entered and left the category within about a year’s span, Net-a-Porter established itself as an authority in the premium beauty sphere. Newby Hands, contributing global beauty director...
Unilever Ventures And True Beauty Ventures Enter The Fragrance Category By Backing The 7 Virtues
The 7 Virtues has secured growth capital from Unilever Ventures and True Beauty Ventures. The funding round, which was led by the venture arm of Unilever, represents the first fragrance investment...
Unbound Created A Fake Brand To Expose Meta’s Unequal Treatment Of Ads For Women-Focused Sexual Products
Fitness bros on Facebook and Instagram were recently introduced to a new workout and recovery brand called Thunderthrust. It promoted massage and grip tools with darkly hued and aggressively worded advertisements targeting a mostly male demographic on...
