Rachel Brown
Everist’s Marketing Shift To Product Performance Over Sustainability Supercharges Sales
Everist, a 3-year-old eco-friendly brand with waterless hair and body care concentrates, has shifted its digital marketing and advertising focus from sustainability to product performance, boosting sales and profitability. The shift comes as some sustainability-oriented beauty brands...
Should Emerging Beauty Brands Be Filling C-Suite Roles Earlier Than Ever?
At Beauty Independent’s Dealmaker Summit last month, Rich Gersten, co-founder and managing partner at beauty and wellness venture capital firm True Beauty Ventures, advised today’s emerging beauty brand founders to think about recruiting a...
“Keurig For Makeup” Company BoldHue Raises Over $3M In Seed Funding To Launch Custom Foundation Device
BoldHue, the beauty technology company behind a cosmetics-mixing countertop device, has raised $3.37 million in seed funding to bring its total funding to $5.37 million and finance the release of its device. Founded...
Beauty Industry Insiders Highlight 10 Underappreciated Tactics Of Skillful Beauty Brands On The Cusp Of Greater Scale
No beauty entrepreneur creates a brand in a silo. The forces of change in the beauty industry—consumer caution, gen alpha’s influence, retail consolidation and an omnichannel advertising environment are a few of the latest—molds a brand...
Decoding Quality Control With Qualitas CEO Nate Call: “The Brand Will Always Be Ultimately Responsible”
Last week, Suntegrity announced a voluntary recall of its Impeccable Skin Sunscreen Foundation after discovering higher than acceptable levels of the fungus Aspergillus Sydowii in the tinted sunscreen’s formula—and it’s hardly the only brand that’s dealt with...
The 7 Virtues Appoints CEO, Opens First Flagship Store
The 7 Virtues is making moves after receiving investment from Unilever Ventures and True Beauty Ventures last year. The clean fragrance brand has appointed James Park, most recently president of clean skincare...
How Deodorant Brand Monks Earned A Spot On Erewhon’s Shelves
In the fall of 2022, a few months before his brand Monks launched early the next year, David Moshé Bakshi, an Angeleno who grew up immersed in organic living in Marin County, reached out to...
