What’s The Lasting Legacy Of TikTok’s “Deinfluencing” Trend?
A few weeks ago, the biggest influencer trend on TikTok was “deinfluencing,” and videos were filled with bad reviews of viral beauty products that creators warned their followers against buying. Products that had been hyped on...
On Its 20th Anniversary, Period Cup Trailblazer Diva International Rebrands And Unveils New Diva Disc
“We want people to know that we’re still here, we’re better than ever, and we have big plans for the future,” says Diva International founder Carinne Chambers-Saini. When she launched Diva Cup 20...
Luxury Skincare Disruptor True Botanicals Nabs Series B Investment From NextWorld Evergreen
True Botanicals, the clean beauty brand shaking up luxury skincare, has received a series B investment from NextWorld Evergreen. The investment caps off an eventful two years for True Botanicals that’s seen...
TikTok-Famous Brand Basma Beauty Launches At Sephora
Basma Beauty’s TikTok-famous The Foundation Stick has landed at Sephora, marking its first wholesale partnership. The single-product cosmetics brand is launching online at the beauty specialty retailer by way of its Accelerate program for emerging brands, which it...
Founded By A Vietnamese Immigrant, House Of M Beauty Raises $2M From The Vietnamese American Community
For its first external funding, House of M Beauty has turned to its community. Launched by Vietnamese immigrant Anne Nguyen Oliver in 2019, the prestige skincare brand based in Tustin, Calif., has drawn $2 million from Vietnamese...
