Violet Grey, Olivela And BeautyBeez Dish On Beauty Categories They’re Ramping Up
The pandemic changed consumer habits in some unusual ways. Few beauty industry insiders predicted fragrance, for instance, would take off as it has. Retailers have been adjusting to suit the transformed demand. For last Wednesday’s In Conversation
How Beauty Brands Deal With Customer Complaints Practically And To Preserve Mental Health
In a recent tweet, Sarah Moret, founder of the personal care brand Curie, opened up about the impact of customer complaints on her state of mind. “I’m normally good at brushing stuff off, but sometimes I...
“We Always Have Our Phones With Us”: Why Beauty Entrepreneurs And Experts Think SMS Will Become Bigger For Beauty Shopping
The notion of texts for transactions has been around for a while. In 2015, the savvy beverage brand Dirty Lemon made purchasing via text the in thing for cutting-edge digital brands. Today, much bigger players are embracing...
Amid The Hubbub Of Sephora, Fragrance Brand Abbott Is Out To Transport Shoppers To Nature
Last year, when hot girl summer turned into catatonic girl seasons don’t matter anymore due to the Delta variant, a TikToker going by the handle tamillionaire4eva salvaged a bit of hot girl energy at a bar in New...
After Verifying That Skincare Degrades, Unilever Ventures-Backed Exponent Created A System To Deliver Skincare At Peak Potency
Shortly after Elizabeth Whitman sold her in-office beauty service company Manicube to The Red Door by Elizabeth Arden in 2015 and became CMO of the now-defunct spa chain, where she would later become president as well, she was...
