This New Brand Caters To Gen X Consumers With Skin-Loving Makeup
“As I’ve gotten older, I still had the same love of makeup, but my skin changed. I don’t want to have cakey makeup that goes into the wonderful nooks and crannies on my face,” says 50-year-old Patricia Gallardo....
Doctors Are Skincare’s Biggest Stars (Again)
There’s a new generation of doctors entering the beauty industry that have gone from medicine to social media to skincare merchandise. Their brands, including Dr. Whitney Bowe Beauty, Jori, Dr. Devgan Scientific Beauty, PillowtalkDerm...
Beauty Product Developer Julie Pefferman Identifies Eight Trends That Could Be Huge In 2023
If the economy slows next year, Julie Pefferman, a cosmetic chemist, product developer and the founder of beauty consultancy Cosmeta, counsels beauty brands not to be scared. “I believe people in the beauty industry won’t feel...
Flora + Bast And Psilouette Founder Derek Chase Is Building The Deciem Of Drugs
“It’s risky, but we believe the risk is worth it,” says Derek Chase. The founder of Flora + Bast, where he’s been navigating the murky legal waters of CBD-infused beauty and wellness products for...
Makeup Trends That Will Reign In 2023—And Some Set To Sunset
As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 23 color cosmetics brand founders, executives and experts the following questions: What makeup...
