Makeup Trends That Will Erupt In 2024—And A Few That Will End
As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 18 color cosmetics brand founders and executives the following questions: What makeup trends...
MysteryVibe Promotes Masturbation During Menopause In OOH Campaign
MysteryVibe has teamed up with Havas Lynx Group on an out-of-home campaign called “Over and Over Again” promoting masturbation and orgasms as medically backed solutions for many of menopause’s unpleasant...
How Indie Beauty Brands Predict They’ll Do Next Year
Last month, we asked indie beauty brands to share their sales forecast for the holiday season and more than 40 responded. Getting them to divulge their forecasts for 2024 was a bit harder. We received a lot of nos,...
Subtl Raises $5.5M In Series A Funding To Make It Easy For Time-Pressed Women To Do Their Makeup On The Go
Subtl, a makeup brand known for stackable products that on-the-go women can effortlessly slip into their purse or gym bag, has stacked up nearly $5.5 million in series A funding. More specifically, the round involves $5 million...
Move Over Cleanical: Medical-Grade Organic Products Could Be The Next Big Wave In Skincare
Coming out of the pandemic, which propelled people to think hard about all facets of their health, interest in natural and organic skincare that’s also results-oriented and safe has escalated. The merging of these qualities led to the...
