Kayo Is Making Body Care Much More Than A Beauty Industry Afterthought

Kayo Better Body Care is premised on a basic fact: most skin isn’t on the face. The emerging brand is bringing body into the heart of the anti-aging regimen. “Our mantra is face care for body care....

Powerella’s Aimee Gill Gives Us The Inside Scoop On The Production Of Inside-Out Beauty Merchandise

Inside-out beauty is on an incredible upward trajectory. Retailers such as Sephora, Credo, The Detox Market, Neiman Marcus, Free People and Nordstrom are plumbing the segment bursting with bars, powders, drinks and capsules. Ingestible specialists...

Essential Apothecary Alchemist Showcases Carefully Crafted Products In A Small Seattle Shop

Essential Apothecary Alchemist founder Kate Poole is coming out of her shell at the brand’s quaint new shop in Seattle. “I’m hoping the storefront gives me a little bit more legitimacy I suppose. It puts the brand more...

The Skinny Confidential Has Blogged About Beauty Secrets Every Day For Seven Straight Years

Lauryn Evarts of The Skinny Confidential doesn’t care if you think she’s annoying and high-strung. Plenty of people don’t. In fact, her raunchy sense of humor, positivity and helpful tips and tricks have attracted over 600,000...

Courting The Press: How Indie Beauty Brands Garner Media Exposure

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 founders and executives: How do you court members of the media, influencers and bloggers?