La Bella Figura Co-Founders Make Their Next Moves As The Trailblazing Beauty Brand Ends
La Bella Figura co-founder Victoria Fantauzzi is shutting down her trailblazing beauty brand, but she’s not leaving beauty totally behind. Fantauzzi is opening the store Recuerdos Shop at a location...
Athr Beauty’s New Customer Acquisition Strategy Is Giving Away Its Mascara
“Who doesn’t want a free mascara?” asks Athr Beauty CEO and founder Tiila Abbitt. She’ll know the answer to that question in two weeks, when her clean makeup brand’s campaign offering its $28 Big Bang Mascara complimentary...
Interested In Getting Into Cos Bar? Here’s What You Need To Know
Disillusioned by the prevailing department store model with siloed beauty counters, entrepreneur Lily Garfield founded specialty luxury beauty retailer Cos Bar in 1976 to be the complete opposite. “The whole concept with Cos Bar was,...
Soma Ayurvedic Brings On Singer, Actor And Influencer Pragathi Guruprasad As Co-Founder, Starts Fundraising
Almost three years after launching Soma Ayurvedic, founder Arjun Sampath has a new partner in the business. Pragathi Guruprasad, a singer, actor and influencer with nearly 540,000 Instagram followers, has become Sampath’s co-founder at the brand...
How Opening Up About Her Breast Cancer Experiences Helped Ira Kaganovsky Green, Her Deodorant Brand Freedom And Other Women
After three of her friends were diagnosed with breast cancer at a young age and instructed by their doctors to use natural products on their bodies, Ira Kaganovsky Green launched Freedom, a natural aluminum-free deodorant line, in...
