What Happened When Beekeeper’s Naturals Got A Rebrand That Wasn’t On-Brand
What do you do when a fancy $500,000 rebrand by an investor-recommended design firm falls flat? That was the quandary facing Beekeeper’s Naturals founder Carly Stein in the spring last year. ...
This Personal Care Brand Backed By Leonardo DiCaprio’s VC Firm Turns Carbon Emissions Into Soap
A growing number of brands have partnered with organizations to offset their carbon footprints. CleanO2 takes climate efforts a step further by capturing carbon before it’s emitted into the environment and turning it into body products....
Non Gender Specific Grows At Sephora, Douglas And Fenwick Abroad As It Deepens Relationships With Key Retailers At Home
At the outset of gender barrier-busting skincare brand Non Gender Specific nearly five years ago, founder Andrew Glass encountered a tricky problem: Retail buyers generally didn’t get the brand. “I foresaw where the industry was going before...
How Skincare Brand Flora Mirabilis Wound Up Operating Out Of Headquarters Built By Charlie Chaplin
While on a walk with her personal and professional partner Christopher Cuseo in earl 2021, Flora Mirabilis founder Jordan LaFragola stumbled onto the perfect headquarters for her skincare brand. The Los Angeles property has two...
A Number Of Brands Are Pushing Against The Vegan Beauty Tide
“Vegan” has been the buzziest of buzzy beauty terms for several years now, causing many brands to rid their products of all animal-derived ingredients, including even honey. But a number of brands are taking a contrarian approach by...
