The TikTok Strategy Behind Winky Lux’s Viral Moments—And How It’s Turning Them Into Long-Term Business Wins
When Winky Lux launched seven years ago, it seemed tailor-made for the makeup moment. The beauty industry was adjusting to fast fashion’s speed, social media and an online selling model, and Winky Lux, which labeled itself the...
Crucial Steps To Follow If You’re Expanding Your Beauty Brand Internationally From Someone Who’s Done It
The idea of expanding your business to another country is undoubtedly alluring. The goal is to increase your customer base and revenue, but it’s important to evaluate the challenges that international expansion poses. It’s not as simple as...
The State Of Indie Beauty 2022
Celestyna Brozek started the skincare brand Moss in 2015 at what she describes as a “magical moment in time” to build an indie beauty brand. Instagram didn’t have an algorithm yet. Consumers were excited to understand INCI...
TikTok-Favorite Sun Care Brand Habit Launches At Sephora
Despite all the chatter in the beauty industry about sunscreen, Habit founder Tai Adaya is quick to point out regular sunscreen users remain a minority. A meager 15% of Americans wear sunscreen daily, and even in skincare...
As Funding Flows Into The Wig Category, Marketplace Upgrade Closes $1M Seed Extension Round
Wig and extension marketplace Upgrade has closed a $1 million seed extension following its $1.7 million seed round in May last year. The new round was led by The Artemis Fund and Mercury Fund, Logitech...
