TikTok Creators On Popular Beauty Posts, Brand Partnerships And Dancing For Views
When even Prince Charles is possibly frittering away quarantine minutes watching frivolous TikTok posts, it’s pretty clear the social media platform has turned into a global pop culture craze. The Duke of Cornwall may have been one...
Makeup Artists And Hairstylists Are Doing What They Can To Adjust Their Businesses As Clients Social Distance
In this edition of Beauty Independent’s ongoing series posing questions to the beauty community, we ask 10 makeup artists and hairstylists: How has COVID-19 impacted your business, and what have you done to adjust as you cope with...
After Soaring During The Hand Sanitizer Shopping Frenzy, Olika Sets Up For Gains Long After It
The hand-sanitizer rush provided a wind beneath Olika’s wings. As the coronavirus pandemic took hold in the United States, concerned shoppers frantically scooped up the disinfecting agent in early March, sending sales skyrocketing 470%, according to
The Steps Five Indie Beauty And Wellness Entrepreneurs Are Taking To Persist And Prosper Today
Indie beauty and wellness brands are anything but idle amid the pandemic. The United States federal government hasn’t lent them much of a hand. About 5% of American businesses have so far received loans under the Small Business...
Axiology’s Zero-Waste Makeup Moment
Axiology founder Ericka Rodriguez is swiftly learning about the importance of changing course amid a pandemic. In order to salvage what had been planned to be a robust year of global expansion, the clean beauty pioneer is...
