Small Social Impact-Driven Brand Soapply Goes Big With Times Square Billboard Advertising
Soapply, a luxury better-for-you hand soap brand notable for its food-grade organic oils, recycled glass bottles and give-back program, will be in Times Squares’ bright lights with a 24-hour billboard running from Monday to Tuesday....
What A Rejection From Target Taught Duradry Founder Jack Benzaquen About Retail Decision-Making
Target has rejected deodorant brand Duradry, at least for now. Founder Jack Benzaquen filled his social media followers in on the stinging rebuke on X and LinkedIn, where he catalogued what the big-box chain...
Sephora Accelerate Participant Maed Launches With Four-Product System To Protect The Lip Moisture Barrier
While starring on the VH1 television show “Single Ladies,” actress-turned-influencer Denise Vasi’s character Raquel Lancaster was rarely seen without a red lip, unless a love interest interfered. Vasi recalls, “I was consistently making out with other actors, so...
Luxury Beauty’s E-Commerce Conundrum
When department stores’ market share began imploding, the rise of multi-brand e-tailers offered a lifeline, albeit a feeble one, for high-end beauty brands looking for another sales and awareness outlet. With the exit of Net-a-Porter from the wholesale...
As Reproductive Rights Headline The Presidential Campaign, Emergency Contraception Brand Julie Expands To Walgreens
Emergency contraception brand Julie has launched at 4,500 Walgreens stores nationwide, increasing its total retail door count to 18,000 after CVS and Target rollouts last year. The drugstore chain’s green lighting of...
