Sephora’s Holiday Ad Backlash Tests Customer Trust During Key Sales Event
Sephora was undoubtedly delighted when Mariah Carey, whose 31-year-old song “All I Want for Christmas is You” has become the harbinger of the holiday season, agreed to star in its holiday advertisement, but the...
What Everyone’s Missing About Ami Colé Founder Diarrha N’Diaye’s Skims Move
ICYMI, Diarrha Ndiaye, the founder behind the now-shuttered Ami Colé, has just been appointed as the new EVP of beauty and fragrance at Skims (beauty is something Kim Kardashian has been teasing since...
Nootropic Brand Graymatter Labs Raises $1.3M Seed Round After 2000% Year-Over-Year Growth
Cognitive wellness brand Graymatter Labs has raised a $1.3 million seed round as consumer investors continue to bet on wellness. The round was led by Charlotte Tilbury...
The Funding Conundrum: Can You Build A $100M Beauty Brand With Less Than $15M?
In a recent report on how to build a $100 million brand, the venture capital firm XRC Ventures estimates it takes $15 million to $25 million in funding for a brand to reach the sales threshold where large...
BAM Ventures’ Shamin Walsh On The Financial Discipline Of Early-Stage Consumer Investing
For early-stage consumer brands in BAM Ventures’ portfolio, the firm often represents a pivotal milestone: their first institutional investor. It takes that position seriously, acting as a bridge between scrappy beginnings, when product-market fit is still...
