Can Ulta Beauty Claw Back Prestige Market Share?
As Sephora, Walmart, Target and Amazon vie for beauty shoppers, Ulta Beauty is losing its edge with prestige beauty shoppers whose ability and willingness to splurge on skincare, makeup and haircare generally withstand economic cycles,
Bootstrapped Brand ESW Beauty Gets More Accessible With Mass Retail Expansion And Price Reductions
ESW Beauty is improving accessibility on two fronts: location and price. In advance of the holiday shopping season, which sees its sheet masks being snapped up for stocking stuffers, the brand is expanding...
Basma Beauty Premieres In Brick-And-Mortar Retail With Sephora Rollout
For the first time in Basma Beauty’s three years on the market, consumers will be able to buy its products in person. Starting today, the cosmetics brand is entering 300-plus Sephora stores nationwide in the “Next Big...
In A Complex Media Environment, These Top Beauty PR Pros Help Brands Prioritize Where To Spend Time And Money
Across the world, people are spending hours and hours a day in front of various screens, but how brands can reach them on those screens is trickier than ever in a multipolar media environment. Should they...
CosMedix And Osmosis Co-Founder Launches Synthetic Ingredient-Free Skincare Brand Kleos+Klea
In 1997, Tammy Demos and her then husband Ben Johnson founded among the earliest med-spa chains in the United States, which broadened the reach of aesthetics services by offering them outside of dermatologists’ and plastic surgeons’...
