Untapped Potential: Exploring Digital Strategies For Building Professional Beauty Distribution
As brands face elevated digital customer acquisition costs and challenges staying on retail shelves, they’re looking to the professional beauty channel to diversify distribution, establish credibility and get on the radar of a new audience. Plus,...
What’s Next For Digital Agency Front Row Group
Digital agency Front Row Group has been acquired by private equity firm Charlesbank Capital Partners, as first reported by The Wall Street Journal. Terms of the deal weren’t disclosed, but Charlesbank typically backs companies valued...
It’s All A Blur: Why Seemingly Every Beauty Brand Is Launching Products Promising Blurring Effects
No, you’re not seeing things. “Blur” has become the latest big beauty buzzword. Whether with setting powders, lipsticks, liquid blushes or even neck skincare products, at least a dozen brands, including Huda...
How Beauty Brands Should Prepare For What Could Be A Rocky Holiday Shopping Season
This holiday shopping season could be rocky for beauty brands and retailers. Consumers remain stressed by lofty interest rates, the cost of living and a contentious presidential campaign, but sentiment has inched
How Kulfi Went From Online-Only At Sephora To Rolling Out Across Its North American Stores
Slightly over a year ago, plucky independent color cosmetics brand Kulfi moved from online-only at Sephora to selling on the beauty specialty retailer’s “Next Big Thing” displays at 300-plus stores in the United States and...
