Does Being Green Make Green?
Beauty brands are increasingly wearing sustainability efforts as badges of pride, touting the ways they’re working to save the environment from supplying refills to offsetting carbon footprints. Do these efforts, which can be tough on the bottom line,...
Three CBD Brands Dominate Influencer Conversations Around The Trendy Cannabis Ingredient
In the early days of the CBD beauty boom, Lord Jones, Beboe and Leef Organics are dominating the field of cannabis consumer goods brands sparking influencer conversations around the trendy ingredient, according to influencer marketing platform Traackr....
Moon + Leaf Bets On Crowdfunding To Support The Development And Marketing Of Its CBD Cramp Relief Products
Rather than reach for an extra painkiller to ward off period cramps, Shaina Kandel prefers women look to plant-based solutions. Her brand Moon + Leaf gives them those solutions: Its products mix CBD with organic extracts to...
Why Small Beauty Brands Mean So Much To Mass-Market Stores Right Now
Indie beauty brands haven’t just had a significant impact on the prestige and direct-to-consumer segments. At the nation’s mass-market stores, they’ve nudged out legacy brands to score prime real estate. Without indie beauty brands injected into the merchandise...
Barefoot Scientist Hires Former Nest Fragrances And Estée Lauder Exec Nancy McKay As CEO To Elevate Its Business And The Foot-Care Category
Foot care deserves to be a bit fancier. That’s the premise of Barefoot Scientist, a brand bringing advanced skincare ingredients to a category dominated by practical basics. Nancy McKay, former CEO of Nest Fragrances, and general manager...
