Can Kourtney Kardashian’s New Lifestyle Website Poosh Push Sales Of Indie Beauty Brands?

When the first Goop newsletter was sent to 10,377 subscribers in September 2008, not even Gwyneth Paltrow could have imagined its banana-nut muffin and turkey ragu recipes were the seeds of a company that’s matured to a $250...

Indie Beauty Entrepreneurs Advise Retailers On Driving Their Brands’ Sales At Stores

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: What does your most successful retail partner do that you wish became an industry standard?

Clean Beauty Isn’t Basic At Growing Canadian Skincare Brand Okoko Cosmétiques

Stricken with a medical condition that mimicked the symptoms of juvenile arthritis, Oyéta Kokoroko sought alternative healing methods after traditional medical treatments failed. Her holistic journey resuscitated her health and led to the launch of her green beauty...

The Next Beauty Industry Unicorn? Thrive Causemetics Is Quietly Building A Major DTC Business

Established a year after Glossier, direct-to-consumer beauty startup Thrive Causemetics receives little of its cool-girl hype. While Glossier sells aspiration in a minimalist package, Thrive exudes relatability from its signature turquoise tubes. If you haven’t heard of the...

The Couple Behind Image Skincare Tackles Inside-Out Beauty With New High-End Range Hush & Hush

Aesthetician Janna Ronert and plastic surgeon Marc A. Ronert, the husband-and-wife duo behind Image Skincare, are expanding their beauty empire with the launch of luxury clean nutraceutical line Hush & Hush.