Flora + Bast, A CBD Brand With A Contemporary Take On Anti-Aging, Heads To Sephora And Barneys New York

As the CBD beauty crowds multiply, brands are drilling down niches within the ballooning segment to distinguish themselves. Flora + Bast is bringing a holistic anti-aging approach to CBD or cannabidiol, a non-psychoactive constituent of cannabis, to...

New Clean Beauty And Wellness VC Firm Sekhmet Ventures Launches With Investment In Ingestible Brand Stamba

Sekhmet Ventures, a new venture capital firm dedicated to the beauty and wellness category, has launched with an investment in superfood ingestible brand Stamba. The firm is putting seed investments ranging primarily from $500,000 to $1.5 million...

Indie Beauty Brands Are All Over The Place, Even At MAC-Filled New York Fashion Week

If the backsides of the models strutting their stuff at size-inclusive swimwear label Chromat’s New York Fashion Week runway show today look extra firm, you can thank Bawdy Beauty. Marking its NYFW debut, the seat skincare specialist...

Does It Really Take $1.5M To Build A Beauty Brand?

Julie Fredrickson, co-founder and CEO at Stowaway Cosmetics, told Vogue Business that it costs at least $1.5 million to fund the first 12 to 18 months of a beauty brand. In this edition of Beauty Independent’s ongoing series posing questions...

A Dozen Big-Time Beauty Trends That Stole The Show At IBE LA 2019

When Indie Beauty Expo traveled to Los Angeles for the first time in 2016, indie beauty was in its infancy and small brands were sorting out their places in the broader beauty industry. What a difference three...