Proven Group Appoints New President, Looks To Expand Distribution
Marc Chapman, former COO of Symphony Commerce and Minted, has become president of Proven Group, where he’s working to optimize the Proven and Noteworthy Scents owner’s e-commerce business and expand it beyond e-commerce.
Can Ulta Beauty Claw Back Prestige Market Share?
As Sephora, Walmart, Target and Amazon vie for beauty shoppers, Ulta Beauty is losing its edge with prestige beauty shoppers whose ability and willingness to splurge on skincare, makeup and haircare generally withstand economic cycles,
Bootstrapped Brand ESW Beauty Gets More Accessible With Mass Retail Expansion And Price Reductions
ESW Beauty is improving accessibility on two fronts: location and price. In advance of the holiday shopping season, which sees its sheet masks being snapped up for stocking stuffers, the brand is expanding...
Basma Beauty Premieres In Brick-And-Mortar Retail With Sephora Rollout
For the first time in Basma Beauty’s three years on the market, consumers will be able to buy its products in person. Starting today, the cosmetics brand is entering 300-plus Sephora stores nationwide in the “Next Big...
In A Complex Media Environment, These Top Beauty PR Pros Help Brands Prioritize Where To Spend Time And Money
Across the world, people are spending hours and hours a day in front of various screens, but how brands can reach them on those screens is trickier than ever in a multipolar media environment. Should they...
