How Kulfi Went From Online-Only At Sephora To Rolling Out Across Its North American Stores

Slightly over a year ago, plucky independent color cosmetics brand Kulfi moved from online-only at Sephora to selling on the beauty specialty retailer’s “Next Big Thing” displays at 300-plus stores in the United States and...

Nordstrom Introduces Beauty And Lifestyle Assortment In A Bid To Win Young Shoppers

Nordstrom is taking aim at young millennial and gen Z consumers with a new beauty and lifestyle assortment. Featuring apparel and accessories along with beauty, the assortment contains makeup, skincare and...

Snow Fox Shifts From Retail To Professional Distribution—And Tees Up Retail Return

Two years after leaving retail in the United States, Snow Fox is making a slow return to American distribution with a new outlook. Born in Australia and headquartered in Taiwan, the...

Inside The Minds Of Beauty’s Dupe Culturistas And Emerging Counterculturists

Any consumer with enough credit or money stowed away—or the guile to convince others to unload their bank accounts—can buy an expensive beauty product, but not any consumer can find a great duplicate of that product...

How Settle Is Building The Back End Of Shopify Brands

E-commerce sales in the United States are expected to grow less than 10% in 2024, but Settle, a working capital lender and cash-flow management platform for e-commerce businesses, has been growing at roughly a...