Aleph Beauty Enters The Clean Cosmetics Segment With Purposeful Multipurpose Products
Aleph Beauty’s promise to busy women is they don’t have to watch lengthy YouTube tutorials to figure out its products. The new Auckland-based clean cosmetics brand from Emma Peters, a veteran makeup artist and founder of former...
New Makeup Brand LIPP Beauty Builds Custom Lipsticks To Build Women’s Confidence
During the winter of 2015, makeup artist Aleah Rae Dorsey was working at Nordstrom’s beauty department when a customer came in searching for a lipstick in a berry hue that was just so. Dorsey suggested some 30 shades,...
Startup SwearBy Pinky Swears Its Product Reviews Are Real
As a former marketing head for several women’s brands, including NYDJ and Juicy Couture, Kate Foster Lengyel has witnessed the pros and cons of influencer marketing firsthand. She’s seen how easy it is for companies to fabricate positive...
Big, Better, BeautyX: IBMG Co-Founder Nader Naeymi-Rad On Spreading More Knowledge In 2019
By the third, and last, educational event in 2018 held by the Indie Beauty Media Group—the BeautyX Capital Summit in New York in late August—attendance had more than doubled from the debut event in January. With...
What’s Behind Once-Promising Retailer Beauty Brands’ Struggles?
In early 2014, news broke that Lyn Kirby, former president and CEO of Ulta Beauty, had joined forces with a private equity firm later revealed as TSG Consumer Partners to buy Beauty Brands from advertising magnate Bob...
