IBMG And Douglas Partner To Bring Indie Beauty Brands To Europe’s Largest Beauty Retailer
Douglas, a giant of European beauty retail, is taking a serious interest in the little guys. The omnichannel company is partnering with Indie Beauty Media Group, producer of Indie Beauty Expo, on a multifaceted program to...
An Inside Look At Indie Beauty Brands’ Experiences Working With Influencers
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 founders and executives: What’s an experience you’ve had working with influencers?
Lacquerbar Nail Salon Founder Heli Rodriguez Prilliman Is Taking Steps To Rectify The Broken Beauty School System
When Heli Rodriguez Prilliman enrolled at the now defunct San Francisco School of Cosmetology in January 2017 to become a licensed nail technician in anticipation of launching her overtly feminist nail salon concept Lacquerbar, she was shocked...
Aether Beauty Gathers Retail Steam With Launches At Sephora, Neiman Marcus, The Detox Market And More
When someone’s knocking at your door, it can pay to answer it. Aether Beauty went live on the summer solstice with the intent of sticking to a direct-to-consumer model to drive sales, but retailers were clamoring to...
How Kosås And Rami Malek Came Together At The Golden Globes To Provide A Huge Moment For Men’s Makeup
Men have been intrigued by Kosås’s lightweight foundation Tinted Face Oil, but founder Sheena Yaitanes felt the makeup brand had to tell the story of the product’s gender neutrality louder to make serious gains with male consumers. On...
