Mented Makes Its Brick-And-Mortar Debut At The Market @ Macy’s As It Readies For A Long-Term Retail Partner

How do you play a hot hand? That’s the question facing Mented Cosmetics as it ponders distribution moves. The color cosmetics brand, which has raised $4 million and is on track to register a sales gain of...

Meet The Brand Reimagining The Self-Tanning Category As Everyday Safe Sun Care

While Morgan and Daniel Ioffe were honeymooning in Hawaii last year, Daniel forgot to apply sunscreen to the backs of his legs, and they got scorched during a surfing excursion. To soothe her husband’s charred skin, Morgan headed...

New App BClean Lets Clean Beauty Enthusiasts Chronicle And Share Skincare Experiences

Clean beauty enthusiasts aren’t alone, and BClean makes sure they know that. The new app fosters clean beauty customer connections and assists those looking to keep close tabs on their skincare regimens. Created by Michael and Kristina...

Vitruvi’s Dynamic Skincare Merges DIY And Customization Trends For The Most Millennial Beauty Mashup Ever

People aren’t defined by one thing. Vitruvi doesn’t believe their skincare should be either. The essential oil specialist has introduced Dynamic Skincare, a customization concept handing control over products to customers by providing them the tools to...

Blingy Hair Removal Brand Wakse Is Changing The Waxing Segment While Piling Up Anything But Chump Change

It’s not typical to run across a brand pitching itself as owned by two hairy guys, but Wakse isn’t a typical waxing brand. Rolling out to Ricky’s NYC, it’s shaking up a sleepy category with glistening...