
Follain Enters New York City’s Clean Beauty Scene With West Village Location
Clean beauty is having a New York moment. Boston-born Follain has opened its first permanent brick-and-mortar Manhattan location in the West Village shortly after The Detox Market traveled east from Los Angeles to plant its...

Powerella Powers Up Inside-Out/Outside-In Positioning With Supplement And Skincare Pairing
Powerella’s serum and supplement are the new power couple on the indie scene. Launched in 2015 by Aimee Gill, a veteran marketer with positions at Shiseido, Nars and Smashbox on her resume, Powerella predates the current...

Sustainable Shampoo Startup OWA Haircare Secures Investment From Precursor Ventures
OWA Haircare has drawn more money to remake showering. The brand behind the waterless powder shampoo Moondust Hair Wash set to debut next year has received an investment from early-stage venture firm Precursor Ventures. The amount of...

Santa’s Little Sales Helpers: Beauty Entrepreneurs Discuss Offers They Hope Will Drive Holiday Gift Purchases
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: What’s a product or set you’re releasing for the holiday season and the thinking behind it?

New Anti-Pollution Skincare Brand OSCO Addresses The Effects Of Dirty Air With Clean Products
Dense urban environments are great for shopping, eating, sightseeing and socializing, but they’re not always the best for skin. New Hong Kong-based brand OSCO is designed to tackle the external downsides of city life to allow people...