As California Confronts Deadly Wildfires, Affected Indie Brands Assess The Devastation And Support Their Communities
Wildfires stoked by dry and windy conditions have ripped through Northern and Southern California over the last six days, scorching over 220,000 acres, killing at least 44 people, claiming some 7,400 structures and forcing more than a quarter...
The Biggest Beauty Trends From IBE London 2018
The indie beauty phenomenon isn’t just an American affair. Indie Beauty Expo traveled from the United States to the United Kingdom to make its international debut at East London’s Old Truman Brewery last month and serve as...
How Juno & Co.’s $6 Makeup Sponge Went Viral
Juno & Co. sold 250,000 Velvet Microfiber Sponges within 30 days of the product’s launch. “It’s crazy how it just grew,” says Mira Torres, the brand’s co-founder. At first blush, the pale blue sponge appears to be...
New Retailer Salt&Water Takes Clean Beauty To The Heartland
The coasts don’t have a monopoly on clean beauty. In Oklahoma City, makeup artist Chelsey Ann Cobbs is leading consumers into the segment at her new store Salt&Water, which has begun with a pop-up before it settles...
Indie Beauty Brand Founders Share The Key Functions They Outsource Versus Keep In-House
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What key functions do you outsource and why?
