22-Year-Old Pacifica, The Natural Brand With Crystal-Infused Scents And Coconut Probiotic Sunscreen, Is Cooler Than It’s Ever Been
When Brook Harvey-Taylor started Pacifica in 1996, many of its current consumers weren’t born yet. The brand has managed to shift distribution from prestige to mass and expand into several categories – it’s gone from fragrance to...
Clean Cosmetics and Bath Enhancers Dominate Post-IBE NY 2018 Retail Buyer Survey
Retail buyers attending Indie Beauty Expo New York picked color cosmetics and bath-enhancing brands as their favorite finds from the trade show put on by Indie Beauty Media Group at Pier 26 last month. Representing a wide...
Five Steps Beauty Brands Must Take To Become Certified To Sell In The European Union
When U.S. indie beauty brands begin to gain traction domestically, it’s common for founders to get the itch to go international, often setting their sights on the $91.1 billion European cosmetics and personal care industry. Stretching into...
New Store Field Introduces Shoppers In Downtown Augusta To Indie Beauty
Jennifer Tinsley wasn’t thrilled indie beauty retail was so far afield in Augusta, Ga. She opened the store Field to remedy that problem. The 1,100-square-foot space is filled with products from 45 emerging brands, including Clove...
No-Commitment Manicures: Orly Launches AR Nail Polish Try-On With App Wanna Nails
Orly is taking the concept of try before you buy virtual by partnering with augmented reality specialist Wannaby to allow consumers to sample nail polishes on their cellphones via the Wanna Nails app. Although brands the...
