At 18-Years-Old, Twisted Bristle + Beauty Founder Alexandra Sorenson Has Already Experienced Plenty Twists And Turns Leading A Beauty Brand

Twisted Bristle + Beauty founder Alexandra Sorenson was destined to be an entrepreneur, even if her destiny didn’t take long to develop. The 18-year-old’s mother Amy started three businesses – a shirt and hat purveyor steeped in...

Influencer David Ruff Is Going Through His Teenage Years On Social Media With None Of The Awkwardness Of Most Of Us

When today’s high schoolers become grandparents, they’ll grouse about the olden days when they had to perfect selfies and persistently scroll on social media. David Ruff may have the most grousing fodder. A teen influencer and PopSugar...

North And South Carolinian Indie Beauty Entrepreneurs Make Plans To Recoup Sales Lost Due To Hurricane Florence

Hurricane Florence whipped through North and South Carolina last week with torrential downpours, soaring winds, power outages and flooding that led to the deaths of 32 people. Though it was still wreaking havoc in parts of the states...

Ellis Brooklyn’s Baby Steps At Sephora Pay Off With A 120-Door Rollout

In 2016, when a buyer from Sephora told Bee Shapiro that the beauty specialty retailer had picked up her line of eco-luxe fragrance and body-care products, she was ecstatic—until she heard the order was only for dot-com. “I...

Beautytap Taps Into The Retail Scene At South Coast Plaza As The Ranks Of K-Beauty Stores Swell

The next evolution of K-beauty is stores, and Beautytap is the latest to break into the brick-and-mortar business. The online destination marrying commerce and content has extended offline with a 2,000-square-foot store at upscale shopping center South...