Herb & Root Makes Scents Convenient To Purchase At Grocery Stores

Herb & Root is betting consumers want to pick up perfume and paper towels in the same grocery trip. The Austin-based niche fragrance brand has introduced 17 stockkeeping units, including Attar of Roses perfume oil and Eau...

New Brand Duette Takes A Holistic Approach To Sun Protection

After being diagnosed with melanoma in 2010, Jennifer Leebow, a nurse practitioner and founder of SkinTheory Studios, dove into sun protection research to find holistic options. “I was concerned about my increased risk...

Why Wittington Ventures Is Leaning Into Consumer Investments As Other VC Firms Do The Opposite

In Canada, it’s hard to escape the impact of the Weston family. From a single Toronto bakery established in 1884 by American-born entrepreneur George Weston, it spawned aptly named George Weston Ltd., a multibillion-dollar publicly traded retail colossus...

Iris Finance’s Drew Fallon On Why The Gap Between Brand Haves And Have-Nots Is Growing

Drew Fallon, CEO and co-founder of Iris Finance, an AI-powered finance data platform for consumer packaged goods brands, believes the worst of the direct-to-consumer reckoning is over. That doesn’t mean he believes the path to...

The Viral Irish Brand Helping Customers Perfect Slick-Backed Hair

After pouring nearly $11,000 from her savings into starting The Smooth Company in 2022, founder Aine Kennedy had no money left for marketing, so she took to TikTok to raise awareness organically. On the platform, she’s documented...