How Indie Beauty Brands Identify Their Customers
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: How did you identify your brand’s core customer, and have you been surprised by who that core customer is?
Maison Pur’s Molly Hill Is A Fount Of Information On Everything From Mops To Makeup
There’s no more sacred place than the home. Recognizing its significance, mom-of-two Molly Hill started the blog Maison Pur to help fellow parents shield their surroundings from potentially unsafe ingredients, but she’s since expanded well beyond shelter....
There Are No Lofty Prices At Luci, Just Lofty Expectations For Products
Price and quality are often correlated in beauty consumers’ minds, but Heather Jones is out to convince them that correlation isn’t reality, at least when it comes to Luci. Her new brand vows to deliver products that pack...
Follain Set To Open 10 Stores Starting With Dallas, Seattle And Bethesda Locations
After focusing for more than a year on building sales via clicks, clean beauty retailer Follain is returning to its origins in bricks with three store openings slated for the second half of this year and...
La Bella Figura Cuts A Fine Figure In The Clean Beauty Landscape
Victoria Fantauzzi is celebrated by clean beauty cognoscenti as the mastermind behind 2015’s A Night For Green Beauty events in New York and Chicago, but the co-founder of La Bella Figura has spent...
