Root Has Gone From Kitchen Project To Million-Dollar Mineral Makeup Brand And Retailer
Wherever there’s a kitchen table in America, there’s a possible beauty brand in the works. In 2013, crafty Iowa mom, wife and entrepreneur Krista Dolash was mixing ingredients on hers to formulate foundations and lip products. Pregnancy had...
Smudging, The Ancient Cleansing Ceremony, Has Sparked The Most Millennial Of Modern Fragrance Trends
In an age when cars drive themselves, robots clean floors and faces unlock phones, a large portion of the population (read: millennials) has suddenly become enamored with all things ancient. Smudging is case in point. Once considered the...
New E-Tailer The Bloomi Is Out To Protect Vulvas Everywhere From Potentially Unsafe Products
The Bloomi is based on the premise that women shouldn’t make compromises with their sexual health and vulvar hygiene. Hitting the e-commerce scene as intimate care increasingly overlaps with the beauty industry, the new online store thoroughly...
The Business Of Shelfies: Why Skincare Companies Are Looking Inside Medicine Cabinets To Grow Their Brands
Athena Hewett will be the first to tell you that she’s far from a social media devotee. Prior to founding San Francisco-based skincare company Monastery a year and a half ago, she rarely used Instagram or Facebook....
Phlur Reimagines Fragrance With Clicks Driving Sniffs
In a tricky direct-to-consumer scent segment, Phlur has been anointed by none other Symrise as a startup to contend with. The fragrance supplier recently led a series A round that’s filling Phlur’s coffers with $6 million. Symrise,...
