
What’s Your Sign? Zodica Perfumery Sells A Scent To Go With It On Beauty iQ
The fate of Zodica Perfumery is written in the stars or, at the very least, it’s in the hands of shoppers who follow them. The fine fragrance brand from Kristi Moe, a beauty industry veteran who formerly held...

Wabi-Sabi Botanicals Has A Vision Of Empowerment That Extends Well Beyond Products
After a rebrand, Wabi-Sabi Botanicals is putting women’s empowerment at heart of its budding business. Founder Elysse Crabtree is stepping up for sisterhood on three fronts: consciously sourcing globally from family-owned farms, artisan producers and female-centered cooperatives...

Men’s Skincare And Grooming Specialist MASC Gives Guys The Attention And Credit They Deserve
Men’s skincare and grooming retailer MASC has an impact that’s considerably larger than its tiny physical footprint in Vancouver, British Columbia. Started by Jamie Beuthin and Patrick Levesque almost 11 years ago, it took male personal maintenance seriously...

Hercules Beard Co. Founder Maria Mavromatis Branches Out To Natural Scents With Men’s Fragrance Line Hercules Man
Maria Mavromatis is going beyond the beard. After launching 11 men’s grooming products three years ago under the brand Hercules Beard Co., she’s expanding into scents inspired by her Greek roots with a line of plant-based fragrances and...

All Good Strives To Take All Good Approaches To Selling Products, Impacting The Environment And Retaining Employees
When Caroline Duell christened her healing salve All Good two decades ago, she had little inkling the name would go on to signify her company’s drive to make good products while committing to good environmental and employee practices....