Formula Botanica’s Lorraine Dallmeier On Arriving At The Right Manufacturing Process
Lorraine Dallmeier, director of Formula Botanica, an organic cosmetic science online learning platform, and co-founder of consultancy Green Alchemy, has advised thousands of beauty entrepreneurs attempting to put their ideas into practice. Their questions...
Sophistication In Simplicity: Vitruvian Man Elevates Men’s Morning Routines With Two Products
Vitruvian Man is entering the grooming market with a tight morning routine. The Hong Kong-based brand from Vivian Lau has launched with two products priced at nearly $45 and $81 — Anti-Pollution Cleanser and Resurrection Cream —...
Influencers And Brand Founders Hop On Indoor Cycles For BeautyxBikes Spin-And-Selfie Sessions
Corey Weiss, head of business development and sales at Ipsy, has combined his twin passions for beauty and spinning in BeautyxBikes, a program that brings together digital influencers and brands for peddling sessions monthly. “I call...
Celebrity Endorsements: Brands Share Their Favorite Famous People
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: Which celebrity would you like to endorse your brand and why?
Crowdfunding For A Beauty Brand? Start Small
When Finnigan Jones and Lyndsey Johnson launched their first Kickstarter campaign last July, they sought to raise $75,000 during a 30-day period for their fledgling natural perfume brand Luna Noel. They’d prototyped about 100 units, but needed...
