
Twelve Beauty’s Pedro Catalá Is the Intellectual Soul Of The Clean Beauty Movement
Twelve Beauty hasn’t merely jumped on the clean beauty bandwagon. Long before his 12-product brand materialized, founder Pedro Catalá studied plants to determine their usages for skin and piled up degrees while doing so. “Because I have a...

The Final Countdown: Over 70 Beauty Brands Chosen As 2017 Best In Show Finalists
For 78 Indie Beauty Expo (IBE) exhibiting brands, the holiday season just got merrier. They were chosen as finalists for the 2017 Best In Show Awards from a cohort of over 200 nominees selected from this year’s...

Sarah James of Whoorl: She’s Fortysomething, Fabulous, Forthcoming And A Formidable Social-Media Force
There’s a very practical reason why Sarah James keeps well-maintained bangs. “As long as I have them, I’ll never need Botox,” quips the blogger behind Whoorl. The comment is quintessential James, whose attraction is a blend of aspiration...

Unilever Steps Into The Growing Natural Deodorant Segment With Purchase Of Schmidt’s Naturals
Unilever isn’t taking natural beauty lightly. The consumer packaged goods conglomerate has acquired rising natural deodorant player Schmidt’s Naturals for an undisclosed price, a move that follows the creations of in-house brands Apothecare Essentials and Love Beauty...

Indie Beauty Brand Founders Give Hat Tips To Valued Mentors
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 founders and executives: Where did you find your business mentor, and how has the mentor helped you?