26 Bold Indie Beauty Predictions For 2026

The economy was jolted by three omnipresent forces this year—the national government, artificial intelligence and souring consumer sentiment—and the beauty industry wasn’t spared. Despite many businesses preparing for President Donald Trump’s tariff regime, its...

The Wellness Multiplier: GLP-1s, Aesthetic Procedures And Health Prioritization Accelerate Sales

Wellness isn’t just influencing beauty, it’s fundamentally realigning it. Consumer signals are clear: wellness has become a top priority, and shoppers are willing to spend on products and services that promise to help them reach their...

Smarter, Subtler, Regenerative: 11 Trends Reshaping Aesthetics In 2026

In 2026, aesthetic procedures are set to become smarter, subtler and more biologically respectful, propelled by progress in regenerative science, surgical precision and longevity-focused care. In 2024, Americans underwent more than 28.5 million...

Indie Beauty E-Tailers Pivot To B2B Models Amid Pressure From Amazon And Emerging Marketplaces

To survive a fiercely competitive and fragmented retail landscape, indie beauty e-tailers are reinventing themselves as B2B distribution partners and teaming up with large retailers through third-party marketplaces to spotlight their brands. ...

The Next “It” Handbag Might Come From A Beauty Brand

Could the next “it” handbag be from a beauty brand? Beauty brands are convinced the answer is yes. A growing number of them are going beyond the flimsy makeup cases that populate holiday gift sets to introduce functional...

Beauty Shoppers Showed Up On Black Friday/Cyber Monday Despite Economic Jitters

Consumers’ wallets may be tightening amid high economic anxiety, but they still showed up for beauty in a big way over Black Friday/Cyber Monday as deep discounts and desirable products unlocked strong demand. Indie beauty brands saw double-digit...