Beauty Trends To Watch From Indie Beauty Expo New York 2019

Tata Harper, Briogeo and Vapour were among the first 80 brands to participate in Indie Beauty Expo when it premiered at the Altman Building in New York five years ago. Since that time, they’ve reeled...

Eight Key Insights From The Beauty Investors At BeautyX Capital Summit

If money were easy, the more than 120 attendees at the two-day entrepreneurial education conference BeautyX Capital Summit last week in New York would have walked away with big checks from the seed investors to strategic buyers...

How Beauty Brands Establish A Strong Foundation From Which To Scale

If people ignored the fetal stage of development, the adult population would be pretty dismal indeed. It’s the same for beauty businesses. Underappreciating the importance of their earliest phase can cause stunted growth. “The decisions made in the...

A Look At The Complicated Rules Governing Influencer Partnerships

In a Twitter post late last year, makeup brand founder and social media sensation Jeffree Star compared beauty companies compensating influencers for shout-outs to Pepsi paying to appear in a movie. “It’s advertising,” he proclaimed. Indeed, influencer endorsements...

Nomaterra Founder Aggie Burnett Shares The Steps She Took To Win Over Sephora

Like budding baseball players dream of hitting grand slams to win the World Series, wannabe beauty entrepreneurs aspire to see their brands on display at Sephora. Nomaterra founder Aggie Burnett was definitely shooting for the specialty...

KVossNYC Founder Kristin Voss On What It’s Like For A Small Brand To Enter Beauty Boxes

For voracious beauty shoppers, subscription boxes are unparalleled vehicles to sample brands they may not run across during their usual trips to stores or virtual visits to sites. For brands, gaining access to those shoppers can be a...