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The Hard Water Rush: Haircare Brands And Retailers Address Mineral Buildup As Consumer Awareness Grows
Haircare consumers are waking up to a hard truth: Shower water, not their routines or product ingredients, could be the reason their hair suddenly feels dull, dry or harder to manage. That growing realization, fueled by...
These New Brands Want Body Care To Shed Its Commodity Reputation For Good
Body care is moving past its reputation for being stuck in commodity territory, with brands continuing to push the category toward specialized, premium products rivaling those for the face. According to Daash Intelligence, prestige body care...
Sephora’s Olive Young Partnership Ups The Stakes In The K-Beauty Battle
In its race to command the beauty trend cycle and be home to the industry’s next wave of hot-ticket products, Sephora has partnered with Olive Young, strengthening its claim as a destination...
Target Accelerates Wellness Strategy As Retailers Jockey For Position In The Category
In a fierce retail battle for wellness consumers, Target is casting a wide net, aiming to reach everyone from the curious neophyte to the committed biohacker with a sweeping expansion across food, supplements, beauty, baby and...
Dua By AB Science And The High-Stakes Gamble Of Diffusion Brands
Economic fragility, changing generational spending patterns and a deepening consumer belief that higher-priced beauty products don’t deliver meaningfully better performance than cheaper alternatives are pushing beauty companies to experiment with secondary brands to expand their market presence while...
26 Bold Indie Beauty Predictions For 2026
The economy was jolted by three omnipresent forces this year—the national government, artificial intelligence and souring consumer sentiment—and the beauty industry wasn’t spared. Despite many businesses preparing for President Donald Trump’s tariff regime, its...
